For me, creating any kind of artistic work and most of my regular work is about asking and answering questions. To maximise the potential of our work and the answers, it is essential to ask the right questions. To find the questions that are worth your time and the time of your audience.
Whole industries ask and answer the same questions over and over. In advertising and marketing, it is often about how to reach the maximum amount of people. How to keep their attention for the longest time possible.
As artists, it is our responsibility to ask different questions, to show the world that there is more than what they are used to see. As artists, we ask questions that go deeper. We avoid scratching the surface by only interrupting the audience on social media because we have something to say that needs more attention than the swipe of a finger.
We want to ignite thoughts and spark ideas, or at least take their thoughts away from the everyday business for a short while. You can’t do that by touching the same topics, they already know. You can do it by asking questions that matter.
I believe if asked the right questions, most people will use their answers to lead themselves to an appropriate outcome.
Mary White
What questions are these? Probably the same questions that really matter to you. Find out which questions you want to be answered and then do it. If you care for the questions you ask, people will too because someone genuinely exploring an interesting topic, is always worth following.