A central question for everyone who dances shows for money is: “How do I get to dance more shows?” Today we talk about the general points you have to consider, without going into detail. The execution of every aspect can differ a lot from dancer to dancer, and we will look at those details at a later time.
Here are 6 points to consider to maximize your amount of shows:
- Reach out to people proactively. There are a lot of potential clients out there that don’t know about you, or even about hip hop dance. If you get the word out, the chances are good that additional work comes in. You can either do this yourself or with an agent. A post about this is coming up next week.
- Don’t do wack shows. Every show that you put out is a testament to your work and your work ethics. Always assume that the people who matter to your business and can take it to the next level, see the difference if you put in the work to make it great or sweat it because you think nobody will recognize it. We all have been there, where we think: “we can just freestyle it”. Probably we can, but there might be the guy who danced himself before who sees that you did not put any effort into the show. And he might be the one who is looking for an act for his own company, that is ten times the size of the job you freestyled.
- Network and be present. If it’s not part of your job to disappear after the show, stay awhile and network. There will be people who want to talk to you. Use this opportunity to acquire new contacts that might turn into clients later. A little bit of people skills help a lot in this one. If you have someone in your team who is outstanding at it, send him or her.
- Be easy to find. If people are looking for shows, make sure that your website or social media profiles are easy to find and make clear that you offer what they look for.
- Have the promotion material for your work. If someone asks where he can see some of your work, you should be immediately able to point him to an online resource where he can find videos and images.
- Don’t gamble with your reputation. People talk. When you leave a lousy impression somewhere, it will spread.